To set your business apart from your competitors, it's a good idea to include your "Claim To Fame" on your door hanger advertising. But first, you have to determine what is your "Claim To Fame". You may be surprised to know that many business owners can't give you one.

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Marketing dollars are tight. Funny, that seems to be the case in good times and bad. Nevertheless you want to get the most for what you spend. So, do you order full color glossy door hangers or a less expensive two color version? To help decide, consider two factors: » Continue reading "Full Color Vs Two Color Printing For Your Door Hanger Advertising Campaign"