When it comes to placing orders for full color printing, I've been around the block a few times. That's another way of saying that I've been ripped off by printers more than once or twice. Over the years, I've discovered that there are some tricks of the trade that you can use to your advantage when you select a printer to do your full color printing. These maxims hold true whether you're placing an order for full color business card printing, full color post card printing, full color flyer printing, full color brochure printing, full color poster printing, or full color door hanger printing.

» Continue reading "How to Get Full Color Printing at Bargain Prices"

As an online printing company owner, I see firsthand the orders that come through from the web to print. It is amazing to see the wide spectrum of files that come through from novice to expert designers. It seems as though the majority of time spent on completing a printing order is on the design and setup process.

» Continue reading "Graphic Design is Just As Important As the Printing"

Marketing dollars are tight. Funny, that seems to be the case in good times and bad. Nevertheless you want to get the most for what you spend. So, do you order full color glossy door hangers or a less expensive two color version? To help decide, consider two factors: » Continue reading "Full Color Vs Two Color Printing For Your Door Hanger Advertising Campaign"

Going beyond the traditional way of promoting is one of local accounting services business owners' competitive edge. Their immediate target market is just a few steps, so to speak, away from them. However, one drawback of local business owners is the "very near, yet so far" attitude. Most, if not all, think that just because customers are just around the corner, aggressively promoting their services is not necessary. Alternatively, they do not want to shell out additional costs just for promotions. They often rely on word of mouth. Admittedly, word of mouth is a cost effective way of advertising. However, breakthrough marketing like using door hangers in persuasively promoting your accounting services may prove to be worth it in the end. Below are tips on persuasive promotions using door hangers.

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